Are hidden interests only used for ad optimization?

No. You can also use the Hidden Interests app for example while creating your business or marketing strategy. This tool is a great source of knowledge about your potential target group. Thanks to it you will gain insight into the interests of your consumers and better adjust your products or communication to their needs. The application is a perfect supplement to external data sources such as panel studies. It is a perfect tool in the process of new product development, discovering correlations in consumers’ interests.